- →Today's calls — answered, missed, booked, voicemail
- →This week's inspections — scheduled, completed, no-show, rescheduled
- →Estimates pipeline — sent, in follow-up, signed, declined, dead
- →Revenue at stake — total dollars in pending estimates
- →Recovery in flight — current SMS sequences in progress
This isn't a CRM. It's a command center. CRMs make you click through screens and pull reports. The Owner Dashboard shows you the four numbers that actually matter for a roofing business and updates them live as the AI receptionist books, the SMS sequences send, and your team logs job outcomes.
The Owner Dashboard mobile web app at app.apexcallworks.com is in active development. Founding clients get first access and direct input on what ships:
- →iOS and Android push notifications — instant alerts when a signed contract comes through, a high-value call is missed, or an inspection is scheduled. Home-screen bookmark plus web push, no app store install required.
- →Mobile-first layout — designed for one-handed phone use on a job site, not a desktop-shrunk web view.
Founding clients work directly with us to prioritize features beyond the default dashboard:
- →Storm tracker overlay — real-time NWS storm alerts filtered to your service area, surfaced as a dashboard widget
- →Custom dashboard widgets — your specific KPIs (close rate, average ticket, crew utilization) added to your view
- →CRM data sync — pull job outcomes from Jobber, AccuLynx, JobNimbus, or Roofr directly into the dashboard
Web app accessible from any browser on phone, tablet, or desktop. The Owner Dashboard lives at app.apexcallworks.com — bookmark it on your phone home screen for one-tap access. Native mobile experience in active development, with push notifications shipping alongside.