FOR TEXAS ROOFERS

Never miss another storm call.

Texas roofers can lose tens of thousands per year on after-hours storm calls and unsold estimates. Industry research shows home services businesses miss roughly 27% of inbound calls (Invoca), and 78% of customers buy from the company that responds first (Lead Connect).

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Sample activity — not real customer data.

Built by Army veterans · Texas-based · 3 of 5 founding spots remaining

How much are you losing right now?

Move the sliders. The math is brutal.

Calls per week
50
% That go to voicemail
30%
Avg roof job value
$15,000
Estimated annual revenue leak
$3,861,000

Per year. That's $74,250 every week you don't fix this.

See exactly where this is leaking →

Math: Industry research shows ~85% of voicemail callers hang up without leaving a message and ~62% immediately call a competitor (PATLive). Conversion rates on answered home services calls run ~30% (Invoca). The figure above is directional, not a guarantee.

Three ways Texas roofers lose money every week.

The 9pm hail call

A homeowner with hail damage calls your office at 9pm. Your phone goes to voicemail. They call the next roofer on Google. You just lost an $18,000 job.

The estimate that went cold

You inspected a roof Tuesday, sent the estimate Wednesday. By Friday, no response — and your team is too busy to follow up. Two weeks later, the homeowner signed with a competitor.

The storm-week overflow

A hailstorm hits Round Rock. Your phone rings 80 times in three days. Half go to voicemail. Each missed call is a $12-25K job your team didn't get to.

Apex CallWorks catches what your team can't.

WATCH IT WORK

An estimate doesn't have to die in a homeowner's inbox.

Here's the 7-touch recovery sequence in motion — including what happens the moment a homeowner replies STOP.

Illustrative example. Not a real customer transcript or contract.

SMS conversation transcript

  1. Day 1 — Estimate sent
  2. Lone Star Roofing: Hi Mike, it's Lone Star Roofing. Here's the estimate we discussed. Reply with any questions.
  3. Day 3 — Soft check-in
  4. Lone Star Roofing: Hey Mike, wanted to make sure you got the estimate. Any questions I can answer?
  5. Day 7 — Insurance angle
  6. Lone Star Roofing: Hi Mike, if you're working with insurance on this, we can help with the claim documentation. Want me to walk you through it?
  7. Day 14 — Material lock-in
  8. Lone Star Roofing: Just a heads up — we're locking in material pricing for the next 2 weeks. If you want to move forward, now's a good time.
  9. Day 21 — Direct close
  10. Lone Star Roofing: Hey Mike, are you still planning to move forward with the work? Just want to make sure I close out the estimate either way.
  11. Mike: STOP
  12. Lone Star Roofing: You've been unsubscribed from Lone Star Roofing SMS via Apex CallWorks. No further messages will be sent.
  13. Day 30 — Last touch
  14. Lone Star Roofing: [Suppressed — opt-out received] Final follow-up — [Suppressed: opt-out received]
  15. Day 45 — Re-engagement
  16. Lone Star Roofing: [Suppressed — opt-out received] Re-engagement — [Suppressed: opt-out received]

This is the kind of recovery happening every day for our clients. Want to see what your business is currently leaking?

Get the Free Audit

Demo only. Actual messages are sent on behalf of the roofing business to homeowners who have consented to SMS communications. Apex CallWorks complies with the federal TCPA, Texas S.B. 140, and CTIA messaging principles. STOP, UNSUBSCRIBE, and similar opt-out keywords halt sequences within minutes. Roofing businesses are responsible for capturing valid consent from their customers before adding them to recovery sequences. Full details in our Privacy Policy.

The math is brutal.

27%

of home services calls go unanswered industry-wide

Source: Invoca

78%

of customers buy from the company that responds first

Source: Lead Connect

85%

of voicemail callers hang up and call a competitor

Source: PATLive

Even a small share of those missed calls covers Apex CallWorks many times over for most Texas roofing operations.

3 of 5 founding spots remaining

Founding client pricing — 5 spots.

We're launching Apex CallWorks with 5 Texas roofing companies. Founding clients lock in:

  • $1,500 setup + $500/month (locked rate for 12 months)
  • White-glove onboarding by the founders
  • Direct line to the build team for changes and tuning
  • First access to new features as we ship them
  • Logo on our launch case studies page (with permission)

After 5 spots fill, standard pricing applies: $2,500 setup + $750-$1,250/month.

Claim a Founding Spot — Free Audit First

Built by veterans. Run by operators.

We're not a faceless agency. We build for clients AND ship our own products. We know what it takes to make AI actually work for a small business — because we've shipped two of our own.

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Real questions from real roofers.

The next storm is coming. Be ready.

Start with the Free Roofing Revenue Leak Audit. 8 questions, 3 minutes, instant scored report.

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No credit card. No sales pitch unless you ask. Just a clear picture of where your business is leaking money.